Chinese trader of the forest is bought in Brazil

In Brazil, almost the romaunt that everybody can tell light of Lu Wei of businessman of a paragraph of concerned China - Yindian cacique becomes spokesman of figure of the floor that bring a letter to China please; Be interviewed 6 times by Brazilian president; When was being visited along with Chairman Hu Jintao 2004, buy Deyamaxun riverside virgin forest of 85 thousand hectare, the Chinese that becomes the first to buy next Brazilian selva... 10 years of time, the Xiaogong that Lu Wei manages solely manages, make floor board of Chinese real wood the civilian battalion enterprise of well-known trademark. He himself is had the honor to win " economy of battalion of the countryman in 2004 year 10 great man of the time " title, the experience like legend also makes he is jumped house 2005 Chinese plute Forbes pop chart.

Break iron rice bowl-a secure job

Courageous and resolute march market of real wood floor
　　
Lu Wei is born in Zhejiang solely Wen Zhou is in business old and well-known family. The father that knows very well those who be in business is difficult does not wish to invite a son in fact " follow the same old disastrous road " , insist to want Lu Wei to attend a college solely, carry iron rice bowl-a secure job. Then, along familial the contrail that gives him set, in be being finished step-by-steply solely, Lu Wei learns, enter college of Dalian grain industry. After graduating 1988, lu Wei becomes the staff member of inspection bereau of fisher of lukewarm state city solely.

A day, the Hong Kong supplier that a partnership does business of electronic sport aircraft takes 6 wooden floors that import from Brazil, to Lu Wei smooth father looks, discuss it is good to do building materials business to be able to be compared make money. Aside Lu Wei feels this floor looks solely indeed pretty good, but the price also is high really, every square metre wants 600 - 1200 yuan. He thinks to there is enormous commercial value among this by intuition, one gnash one's teeth, oneself broke iron rice bowl-a secure job, borrow 300 thousand yuan of fund that start to father, go into business made floor business.

On April 8, 1994, of Lu Wei light " how to believe " floor inn opened business in Wen Zhou street, area 28 square metre. Small shop opens business after 3 months, lu Wei applied for solely " how to believe " brand. Brand is his him design -- the pattern that a green that piles by wooden floor establishs greatly. He says, green is representing an enterprise to be able to develop continuously, join delegate of extremely big tree to be able to trust the determination that develops with the enterprise. In fact, the person that does floor business at that time does not have a few undergraduates, go without a few actively also applying for brand.

In manage, lu Wei is paid attention to very solely " sincere letter " . , a famous old calligrapher decorates Zhejiang bridal chamber, in brand shop choose and buy the Brazilian wood floor board that how believes. After a year, because ooze of slack edge wall arrived in upstairs user home in this consumer home, cause a floor board be out of shape since arch, and this calligrapher thinks by accident is to install the floor quality of the letter to have a problem, complain to Lu Wei's optical company namely. The stuff that how believes investigated a matter in the past immediately, discovery is upstairs ooze slack and send a floor to be out of shape, be not product quality problem. Although the product is decorated hind already passed to guarantee period, also not be the product problem of the company, but considering this consumer year the work is expensive already, lu Wei light or group person come, lift all floors in the home freely for this old person, after the cement ground that waiting for a floor to fall is ooze water completely is fully dry, had spread afresh for him again. This old calligrapher is touched deeply to this, meet the person says: "The floor that bring a letter is to let a person set one's mind at really, be at ease. "The floor that bring a letter is to let a person set one's mind at really, be at ease..
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