Chinese Shadow, 3D wave of people chase the moment is right, but more should explore the unity of form and content. For high production technology, the role can only be icing on the cake
From the momentum of "Red Cliff" to the sense of heaven and earth "Tangshan Earthquake," to rekindle old dreams from the "Love 2010 Lushan Mountain" to the pristine "haw Love" tells the story of only one theme, "China";
"Avatar" 3D wave Kuangxi the world, Asia's first film is officially released in 3D stereoscopic film. The trend in the world after the Chinese film picked up the pace;
The data from the SARFT said that as of now, the Chinese film market at the box office this year has reached 80 billion yuan for the completion of the cinema company is 100 billion at the box office this year's goals. Anchored, the Chinese film industry is exploring a new development.
Our "housekeeping skill"
Recently, the new China Golden Rooster and Hundred Flowers Film Festival to a close. It is the oldest of our country and the largest, most professional, most authoritative awards program is outside the film as "China's Oscar." While the first film festival held in county-level city in size and popularity, on being questioned, but as China Golden Rooster and Hundred Flowers Film Festival, the only "national" film festival, enough to reflect the current Chinese film " ER. "
Video Communication Research Center of Tsinghua University Professor Yin Hong said in an interview, "the film's features and environment is a fundamental change", for example, was the first "public Hundred Flowers Award" years "Red Detachment of Women" is a relatively closed to the outside environment, is the only mass of multi media. Therefore, it is greater than the educational function of social cognition.
"80's movie is also very simple to see the movie thinking there are no shocking to see the characters in the image of artistic creation is not a complete shape, there is no realism, and this is when the main current of the Enlightenment culture." Yin Hung said the more representative works include "Hibiscus Town," "Red Sorghum", "founding ceremony," "Armageddon", "Jiao" and so on. "Today, the film is no longer the most popular media, one of the most obvious change is that entertainment has been significantly enhanced."
It has been simply to present the Chinese film is divided into two categories, one big production, a class is a small cost, the former grand scenes, business tends to be more intense, such as "The Banquet", "Red Cliff", which focus more on the film in the story, impressed the audience with the plot, such as "Crazy Stone", "haw Love." Of course, many more walk in between films such as "the Great Tangshan Earthquake," "You Are the One" and so on. But in any case classification, the attractiveness of the audience into the theater from the screen. Touched by the story of people, shocked the audience with a picture, this is the film's housekeeping ability.
Welcome from afar, "Wolf"
With first-class production abroad, first-class technology to create the "Wolf" came into the Chinese film world began to see another one.
Undoubtedly, the "wolf" is "Avatar." When the "Avatar" landing scene vividly, a flood of movie theater audience, they watched addicts is the major theaters is not hate his foresight, hastened to the "assembly" IMAX screen ... ...
Chinese filmmakers have been scooped up "a pool of spring water." To continue the introduction of 3D video issue, domestic producers hitu 3D movie as soon as possible. However, the "Avatar" after "Gods of War", "Alice in Wonderland" and transferred from the 2D film into 3D imports, have not reached the audience's psychological expectations, poor box office, audiences have watched in China "Avatar", the flavors become extremely demanding, not some of the technical standards of domestic, 3D movies, psychological gap to plummet. Such as domestic 3D movie "Le Fire Boys," "True Legend" and so on, are bleak ending.
After the initial impulse, the Chinese idea of the film's technological awakening. Digital Cinema has slowly taken root.
The so-called digital cinema refers to the digital technology and equipment, crew, production, storage, video, and its transmission medium for the satellite, fiber, disk, CD-ROMs and other physical media. From the authority of the department's figures show that the current global digital cinema in the period of rapid development. As of December 2009, the global digital screens more than 16,000, including 3D screens to 9016.
In recent years, rapid development of digital cinema showing the trend. To June 2010, China has 2679 2K digital screens, of which 1460 supports digital 3D stereoscopic projection; current number of digital cinema projection systems more than 4 million units.
Make a return to "Don can be de"
More recently, known as "Asia's first full-3D" movie magic "Magic Man Biography of Don may be de" was finally unveiled. The film will be Cervantes's novel "Don Quixote" had a complete Chinese packaging, plus large amount of money to create the 3D effect, the film side, said confidently to win 200 million at the box office.
One critic thought Forrest Gump's "Don can be de" is the best ever seen a Chinese to do 3D technology. The same time, critics questioned the film "Don can be de" is more a propaganda concept, the lack of truly 3D technology.
Takes a similar view of the audience there, someone saw "Don can be de", the feeling is very funny, 3D technology is "acceptable", but it was also vigorously advertised The 3D film side effects, in addition to the opening minutes of the mounting also was a bit shocked, most of the time, only subtitles are 3D.
In fact, the Chinese film as "Don can be de" In the future, it is necessary to maintain the excellent quality of their own: to tell his compelling content, but also carrying the right weapon: improved production technology.
China's 3D movie at the box office so far, output is two million yuan. However, at the same time in Hollywood, this share has reached two billion. The gap is huge. More importantly, since the "Avatar", the U.S. produced all the films are great, are 3D.
Related Industry officials expect within five years China's 3D movie will be split with the traditional film world. Under this sweeping, released in 2010, China established the Chinese language or Choupai 3D film is expected to reach 15. According to reports, many well-known Chinese film directors have also set foot in 3D.
It should be said, the Chinese film, 3D wave of people chase the moment is right, but more should explore the unity of form and content. For high production technology, the role can only be icing on the cake. If one works, the director general, writers in general, actors in general, is attached to a high-tech, and ultimately reap the box office, then the final, the Chinese film will become the technology of industrial production is king.
Chinese film interpretation of the moving story of yet to the superb technical
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